Today’s market landscapes are complex. RGMi cuts through the clutter and provides clients with sophisticated, data-driven insights to help them make critical business decisions. Our suite of research tools offers a clear understanding of consumers’ needs, their approaches to fulfilling those needs, and how you can meet those needs better than competitors.
Our Approach
By studying human behavior and applying advanced market research techniques, we identify your target customers and where to reach them along their purchase journeys.
Our Services
We work with our clients to gain a deep understanding of their business problems and questions before offering a custom suite of services. Generally, our services are organized into the following two catalogues.
Optimization Services
Assortment Optimization
Identify the perfect combination of products for maximum top-line growth.
Price & Promotion Optimization
Create the ideal pricing strategy that best balances positive price perception with sales and profitability. Build an optimal promotion strategy by identifying top- and under-performing programs and consumer segments.
Innovation Viability Testing
Test innovations to assess impact on profitability, taking into account consumer demand and production and sales costs.
Product Feature Optimization
Establish the best combination of features and price for a product to achieve ideal business targets.
Revenue Forecasting
Predict future demand and revenue to facilitate business decisions and achieve maximum efficiencies.
Positioning Services
Pack & Name Testing
Build positive brand association and effectively reach consumers with the right name and packaging.
Creative Testing
Assess advertisements to ensure it’s on message, making the best use of marketing resources, and contributing to positive brand equity.
Claims Testing
Identify characteristics that will differentiate products and brands from competitors and resonate with consumers.
Market & Consumer Segmentation
Define target groups’ characteristics to gain insights that can inform and tailor innovation, business, and marketing strategies.
Brand Architecture
Gain insight into consumer buying habits and decision-making processes to optimize in-store performance, maximize purchases, and spark innovations and new product development.
RGMi At-A-Glance
431
Portfolios Optimized
41
SKUs Tested
374
Incremental Revenue
Our Clients
At RGMi, we engage with industries and departments within companies to identify sources of shared value and explore answers that will improve their top and bottom line.
Industries
We work with all household goods category managers and packaged goods creators and innovators.
We work with pharmaceutical manufacturers and healthcare providers.
We collaborate with all retail formats, including club, supermarket, convenience, department and online.
We help all fast food and casual dining enterprises.